Post by account_disabled on Dec 26, 2023 6:13:11 GMT -5
A tactical decision Emmas starring role modernised the brand and captured the attention of younger audiences. Whilst the campaign shot in Westminster to represent Burberrys rich history emulated understated beauty and featured a handful of their timeless key pieces. Burberry is a great example of a brand that can successfully reposition itself. Image Marie Clare Starbucks Do you remember the Starbucks original logo years after its story began the coffee house decided it needed a refresh in order to attract a wider audience.
Starbucks was built on coffee and creating a space for those who loved it but they wanted to offer more. To symbolise a fresh start the brand redesigned its logo removing the wordmark Mobile App Development ServiceStarbucks Coffee. The siren a longstanding part of Starbucks brand identity was now the focal point against a deep green background. These changes were simple yet effective and representative of the fact the brand no longer only sold coffee. Expanding their product line to include food new drinks and a membership was a part of Starbucks rebranding. This innovation made Starbucks a brand for everyone and led to a record revenue of . billion in an increase on the previous year.
Image Pexels Worst rebrands Twitter Earlier this year after acquiring Twitter in October Elon Musk announced that the popular social media platform would be rebranding to X This change was huge abrupt and hasnt stuck with of people still referring to X as Twitter. Why Elons new venture isnt new or different besides a handful of features X and Twitter are practically the same and operate in the same space. The decision has left loyal users and the rest of us asking why with no apparent reason for the brand other than Elons fondness for the letter X. So far the rebrand has proven unsuccessful since Elons takeover the platform has lost of its daily active users.
Starbucks was built on coffee and creating a space for those who loved it but they wanted to offer more. To symbolise a fresh start the brand redesigned its logo removing the wordmark Mobile App Development ServiceStarbucks Coffee. The siren a longstanding part of Starbucks brand identity was now the focal point against a deep green background. These changes were simple yet effective and representative of the fact the brand no longer only sold coffee. Expanding their product line to include food new drinks and a membership was a part of Starbucks rebranding. This innovation made Starbucks a brand for everyone and led to a record revenue of . billion in an increase on the previous year.
Image Pexels Worst rebrands Twitter Earlier this year after acquiring Twitter in October Elon Musk announced that the popular social media platform would be rebranding to X This change was huge abrupt and hasnt stuck with of people still referring to X as Twitter. Why Elons new venture isnt new or different besides a handful of features X and Twitter are practically the same and operate in the same space. The decision has left loyal users and the rest of us asking why with no apparent reason for the brand other than Elons fondness for the letter X. So far the rebrand has proven unsuccessful since Elons takeover the platform has lost of its daily active users.