Post by account_disabled on Mar 5, 2024 0:40:49 GMT -5
Categories Online communication , Inbound marketing , B2B Marketing 10 ideas and examples to create digital content The digital presence of a brand has multiple facets to consider, but without a doubt, the most important is the corporate website itself . That is where you can set everything you want to explain to clients, the sector, potential partners and workers. Without a doubt, it is the ideal place to distribute quality content that attracts search engines (Google) and allows interested people to come into contact with our messages. In a professional purchasing process , there are different jobs to be carried out and, sometimes, by different people. First, they ask themselves questions about their challenges or explore an opportunity (to do so they consume educational content); then they begin to investigate different options (perform an evaluation); and finally, they choose a company to do business with (conversion phase).
There are still companies that consider that the process of making a website is finished at some point, when modern approaches specify the opposite. In addition to the essential technology reviews , the contents of a page must be alive, changing as the business and the sector do. It is about doing content marketing that provides value to visitors, educational BTC Users Number Data content that attracts people to a website and that allows the development of an inbound strategy . Now, what content is updateable? How is it created? Without a doubt, a professional team is needed, with experience in industrial marketing, who masters the ecosystem and knows how to extract information from a company to make it attractive to its audiences. At Bannister Global we have been doing this for years and that is why we can give some ideas to create content according to the buyer's life cycle or buyer's journey. Let's go with some.
Blog Posts It is sad to see web pages with a current affairs section that has not had content for three years or that only has some poorly composed texts with corporate news of little interest. The blog of a B2B company that wants to stand out must have a significant density of content that helps attract traffic. This post from the SaaS company eManaGym on loyalty helps managers and entrepreneurs learn basic issues about loyalty in gyms and sports centers. eManaGym example Blog Post 2. Basic guides There are times when it is necessary to explain content in a broad and simple way that attracts interest and, at the same time, provides basic information about a sector or market. At Bannister Global we have managed to multiply the traffic to our website thanks to a pillar page with a downloadable version called 'Marketing Guide for Shopping Centers'. It is intended to capture leads from professionals in that sector and offer them useful information.
There are still companies that consider that the process of making a website is finished at some point, when modern approaches specify the opposite. In addition to the essential technology reviews , the contents of a page must be alive, changing as the business and the sector do. It is about doing content marketing that provides value to visitors, educational BTC Users Number Data content that attracts people to a website and that allows the development of an inbound strategy . Now, what content is updateable? How is it created? Without a doubt, a professional team is needed, with experience in industrial marketing, who masters the ecosystem and knows how to extract information from a company to make it attractive to its audiences. At Bannister Global we have been doing this for years and that is why we can give some ideas to create content according to the buyer's life cycle or buyer's journey. Let's go with some.
Blog Posts It is sad to see web pages with a current affairs section that has not had content for three years or that only has some poorly composed texts with corporate news of little interest. The blog of a B2B company that wants to stand out must have a significant density of content that helps attract traffic. This post from the SaaS company eManaGym on loyalty helps managers and entrepreneurs learn basic issues about loyalty in gyms and sports centers. eManaGym example Blog Post 2. Basic guides There are times when it is necessary to explain content in a broad and simple way that attracts interest and, at the same time, provides basic information about a sector or market. At Bannister Global we have managed to multiply the traffic to our website thanks to a pillar page with a downloadable version called 'Marketing Guide for Shopping Centers'. It is intended to capture leads from professionals in that sector and offer them useful information.